The Liberation of Fashion

As baby boomers grew into teenagers, they sought ways to distinguish themselves from their parents. While the classic looks of the 1950s were still popular during the early ’60s, they were quickly usurped by more modern styles. Self-expression was in its heyday. Designers, such as Emilio Pucci, began to experiment with out-of-this-world colors, patterns and materials, taking inspiration from pop artist Andy Warhol and others. With the Civil Rights movement, anti-war rallies and the fight for women’s equality, the decades were intense, and the call for a revolution was evident in fashion.

First Ladies

At the beginning of the 1960s, clean silhouettes were still the style. Shift dresses and full-skirted gowns with fitted waists and low necklines would have been the ultimate for any Jackie Kennedy wannabe attending a Delta Beta Sigma dance at the Isle Dauphine Golf Club.

On Heather: Black dress (from the closet of Jane Palmer). Gold evening bag (Thread Case). On Kate: Gold dress (Free Spirit).

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Psychedelic Sensation

As teens in the ’60s rebelled against their parents, they turned to Pucci-type prints and Mary Quant-style mini skirts to differentiate themselves. Any chick sporting the far-out fashions surely would have been a distraction for dudes attending the newly established University of South Alabama.

On Jenna: Paisley print dress, leather mini skirt (Free Spirit) and wooden necklace (Lunatix & Co.).

It’s a Mod, Mod World

Mod A-line dresses in color-block patterns were totally boss in the mid-’60s. In an effort to emulate trendsetters Jean Shrimpton and Twiggy, girls soon were cropping their locks into new-fangled ’dos, like the flip and the pixie cut, and accentuating their eyes with false lashes.

On Heather: Neon green and royal blue dress (Free Spirit). Flower clips (Lunatix & Co.). Yellow ring and black headband (her own).

Flower Children

By the late ’60s and early ’70s, elements of the hippie lifestyle had infiltrated the mainstream. Young adults embraced the counterculture, growing out their hair and donning hip-hugger blue jeans and peasant tops that had an “antique” look to them. In 1970, the documentary “Woodstock, ” which played at The Saenger Theatre, added fire to these local trends.

Above On Jenna: Tan suede shorts (Lunatix & Co.). White blouse (from the closet of Jane Palmer). Floral embroidered belt (Free Spirit). Turquoise necklace (Free Spirit). On Kate: Button-down shirt (Thread Case). Jeans (Free Spirit). Necklace (Lunatix & Co.). On Heather: Brown tunic (Lunatix & Co.). Necklace and cuff (Free Spirit).

Angel of the Morning

Bay area girls coveted the all-American look of Breck models and the stars of  “Charlie’s Angels.” In the ’70s, wide-legged trousers paired with floral print tops were outta sight.

On Jenna: Print blouse and cream pants (Lunatix & Co.).

Roller Boogie

Flowing, lustrous locks and hot pants would have been all it took to make heads turn when going on a spin around the rink at Skateland in The Loop or listening to “Keep on Smilin’” by Wet Willie on the new WABB-FM radio station.

On Kate: Shorts and socks (from the closet of Jane Palmer). Striped shirt (Lunatix & Co.). Ivory cuff (Free Spirit). Roller skates (Dreamland Skate Center).

Special Thanks

Isle Dauphine Golf Club  100 Orleans Drive, Dauphin Island. 861-2433. Malcolm Beasley, president of the Lower Alabama Volkswagen Association, for loaning MB his restored 1970 VW Beetle. For more information on the club, go to


Free Spirit • 326 Fairhope Ave. 990-0600. Lunatix & Co. • 662 Springhill Ave. Thread Case (in Urban Emporium) 260 Dauphin St. 441-8044.

text by Mallory Boykin • photos by Toni Riales • styling by Andrew McDonough • hair by Jessica Price • makeup by Courtney Matthews • location Isle Dauphine Golf Club models Jenna Cape, Heather Lary and Kate Teague

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