“Mobile” Santa, 1951

The man in red with adoring fans   


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Apparently, Mobile’s White Swan Laundry & Dry Cleaning delivered more than just starched shirts during the Christmas season. This photograph, dated December 12, 1951, captures an excited group of children jostling for a lollipop from St. Nick himself. According to the Mobile City Directory of that year, the laundry business was located at 907 Spring Hill Avenue. Today, the USPS office on the corner of Spring Hill Avenue and Broad Street occupies that address.

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Original photo from the History Museum of Mobile Collection, The Doy Leale McCall Rare Book and Manuscript Library, University of South Alabama • colorization by Dynamichrome Limited

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